Recently presented the following about communication opportunities to the An Sci staff. Thought it might be of use to county offices as well.
Our goal: Helping staff, on and off campus, to communicate our impacts and connection to the University in an interesting and compelling way.
Newsletters:
Fourth Friday News Blog -send news to Adam Davis,
afd7@cornell.edu, copy me
cjc17@cornell.edu. Short news items with a link are most appropriate. In the interest of your time you may wish to copy system wide list-serve news items to Adam and Celeste to post.
CCE News - for unique county/regional & statewide programs. At present, send CCE News blurbs to Lauri Whatley:
lhw6@cornell.edu. Copy me if you would - cjc17@cornell.edu.
Small Farm Quarterly (Cornell Small Farms Program organizes this) - we manage the Youth Pages, typically recruiting a county or a program (dairy/horse) to recruit kids to write articles. Suggestions for content and recruitment can be submitted to me
cjc17@cornell.edu. Published SFQ goes out to all subscribers of Country Folks. There will be a push in this next year to have extra copies in each CCE office for free distribution. There may also be a reprint/special edition - best of youth pages- coming out. These are things that the Small Farms Program is working on.
NYSACCE4-HE News & Views - Also quarterly, this newsletter is distributed via e-mail to 4-H Educators across the state. The intent is professional development, so any article about best practices or successful programming is acceptable. Event promotion does not belong here. Send news items to the editor, Fred Lauf (CCE Dutchess) fal6@cornell.edu.
Press Releases:
Releases with statewide appeal can be posted to:
http://nys4h.cce.cornell.edu/news/news.php send to Adam Davis (afd7@cornell.edu). Releases should be in a standard format MS word. As time allows, I'm willing to help you prep releases (not always a guarantee), but more than what it says I think it is important to get it out there. We send our releases to: the youth educator list serve (
CCE-STAFF-YOUTH-L@cornell.edu) and to Blaine Friedlander (Cornell Press Relations)
bpf2@cornell.edu, expecting that county offices will adapt/personalize and get it to local media. If it is of interest to Blaine - the Chronicle will pick it up. If you are looking for local news, I suggest the 2,2,2 rule: send it out 2 weeks in advance, follow up 2 days in advance with an e-mail or call, call 2 hours in advance to be sure you have coverage.
Websites:
State 4-H Office site: http://nys4h.cce.cornell.edu/Resource Directory:
http://www.cerp.cornell.edu/4h/Success Stories: http://nys4h.cce.cornell.edu/givechange/success.htm and
http://nys4h.cce.cornell.edu/4_h_stories/index.php?category_id=61&id=4Events listing: http://nys4h.cce.cornell.edu/program/events/TeenEventLinks.phpCornell Outreach site: Still trying to figure out the best way to do things.
http://www.cornell.edu/outreach/Hope this is helpful info -
Cel
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Celeste Carmichael
4-H Youth Development Program Specialist
CCE State 4-H Youth Development Office
340 Roberts Hall
Cornell University
Ithaca, NY 14853
Phone 607-255-4799
Fax 607-255-0788
http://cce.cornell.edu/4h//
4-H is a community of young people across America who are learning leadership, citizenship and life skills.